Tuesday 26 June 2007

Transformers for 48 Hours

According to Mania.com, Transformers will play 48 hours straight at the top 10 theatres in the country. Neat idea, only problem is the failure to mention what 10 theatres and what to days.

The article:
We already knew that Transformers was getting pushed ahead of its release date to Monday, July 2nd. This gives Pixar's Ratatouille only 3 days and Live Free or Die Hard 5 days (Six if you include midnight showings). It seems to go beyond that for Transformers though. They're literally invading theaters planning to overrun the box office competition.

A source inside the industry has informed me that while Transformers opening on Monday gives it a sizeable advantage over its competition, it also has something else going for them.He goes on to tell me that Paramount & Dreamwork's film will also have 24 hour straight showings in the top 10 movie theaters in the country for 2 days straight.

Yes, that's correct. The top 10 theaters in the country will be showing Transformers around the clock for 2 days straight from Monday thru Wednesday. 48 straight hours of coverage on all their screens.

This is going to be an invasion, Maniacs.

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