The article:
We already knew that Transformers was getting pushed ahead of its release date to Monday, July 2nd. This gives Pixar's Ratatouille only 3 days and Live Free or Die Hard 5 days (Six if you include midnight showings). It seems to go beyond that for Transformers though. They're literally invading theaters planning to overrun the box office competition.
A source inside the industry has informed me that while Transformers opening on Monday gives it a sizeable advantage over its competition, it also has something else going for them.He goes on to tell me that Paramount & Dreamwork's film will also have 24 hour straight showings in the top 10 movie theaters in the country for 2 days straight.
Yes, that's correct. The top 10 theaters in the country will be showing Transformers around the clock for 2 days straight from Monday thru Wednesday. 48 straight hours of coverage on all their screens.
This is going to be an invasion, Maniacs.
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