Based on the weekly ad I found online at
Best Buys, the Transformers marketing department has dropped a ton of money on them. If there is a TV screen, there is an image ad for Transformers but with the wrong opening date of 7/4/07. In addition there is an add for "Free Transformers Concession Cash" with the purchase of DVDs on sale for $6.99 (pic on left, click to make bigger). I have absolutely no idea what the $5 in "concession cash" coupon means or what theatres will accept it.
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