Similar to the XBox 360 Cybertronian Edition for EBGames, Target is getting its on exclusive version. The version, more or less called Transformers: The Game Robo Vision Edition, will be available for all console versions of the game at Target only. The writeup for the exclusive edition says "Get the Target Exclusive Transformers Videogame with Decoders to Find Hidden Codes Unlocking Exclusive Generation One Skins, Including OPTIMUS PRIME."
Even better the site indicates a release date of June 26, 2007, about a week before the movie comes out. Either way the various skins sounds good, not sure how the decoders work or where codes are hidden. In the game? On toy packaging? Guess details will come out soon.
There is also a Transformers marketing flash video on the Australian target site that is more of a placeholder for future information. You can find that here.
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