Tuesday 15 May 2007

Movie Transformers Toys Now Available At Retail

Hasbro has "officially" allowed retailers to start selling Transformers movie related products for the release of the final Transformers trailer coming Thursday according to a press release.

To coincide with the new Transformers movie trailer being released this week, we are now allowing retailers to sell all figures from the 81057 Movie Deluxe Figures, beginning immediately. All other movie product will keep the 6/2 street date. Please be patient with retailers as it may take a couple days for communication to filter down to store-level.
Enjoy a little taste for your huge Transformers appetites!
Considering multiple retailers had already begun selling their toys with reports of Real Gear line, Deluxe and others already appearing at retail, its seems more likely that Hasbro simply threw in the towel in trying to enforce the June 2nd release date. Considering the last time such a stunt was attempted, the Star Wars: Phantom Menace toyline, I am not surprised by the problems.

I hope the 6/2 date holds for most items though because I want to get the stuff that interests me and hunt no further. I have a feeling some of the toys, like Optimus and Barricade, will be hard to find. The problems occur when have peg warmers like the protoforms that eat up shelf space so the retailers don't order as much thinking the line isn't doing well making it hard to find the popular stuff.

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