In a slick little advertising stunt General Motors hosted its sixth annual pre-Oscar fashion show at Paramount Pictures and used the moment to announce "Power Partnership" with Transformers movie and Hasbro and also used the moment to introduce 4 new "movie stars". The "stars" in question being the 4 GM vehicles being used by the Transformers movie - Chevrolet Camaro (Bumblebee), Pontiac Solstice (Jazz), Hummer H2 (Ratchet), and TopKick (Ironhide).
"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on 'Transformers.'" GM said they plan a marketing campaign that will tie in closely with the movie.
I am actually surprised it took this long for GM to do anything official in regards to the movie but the timing is smart with all the Oscar coverage that is currently going on. Personally, if money wasn't an issue, I wouldn't mind owning the Pontiac Solstice because it is a slick looking car. For curiosity's sake also wouldn't mind knowing what, if any, impact the movie has on sales. Will people really look at Jazz transforming and go "I want to buy that car!". GM is hoping they will. With luck, there might be a pre-movie and post movie sales report online at some point in the future to compare the impact. Thanks to toyrevil for the link.
IESB.net also has video coverage of the cars here.
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