Friday, 9 February 2007

ToyFare Interview With Hasbro's Greg Lombardo


Toyfare has posted up an article with Hasbro's Director of Marketing Greg Lombardo that discusses the various plans for the Transformers movie toys. Vague on details but at least it has some of the best pics yet of the Leader version of Optimus Prime.

- The shelf date is June 2.
- Wave one for each class
* Deluxe class ($9.99) will be Bumblebee, Jazz, Scorponok, Barricade, Brawl, and Wreckage.
* Voyager class ($19.99) will be Blackout and Ratchet.
* Leader class ($39.99) will be Optimus Prime at first with Megatron to follow at unknown time later.
- Some toys will be released that where in drafts of the movie development but not used. Wreckage might be an example of that.
- An "Unleashed" Transfomers line is planned (like the Star Wars line) along with retailer exclusives.
- Currently no human toys but might happen later.
- "Can't comment" when asked if Prime would have a trailer.

The entire article is here.

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