In what can only be a sign of the wave of attention that is about to come for Transformers, the Newspaper Association of America (NAA) chose Optimus Prime as a celebrity endorser for its literacy campaign to promote reading newspaper. Considering the hit in circulation newspapers have been taking nationwide, this strikes me less as a literacy campaign and more as a push to try and increase the sells of papers, but minor quibble. Still neat to see Prime being used in such a fashion and excellent use of Masterpiece Optimus Prime toy for the campaign. Click here to get various sized wallpaper of newspaper reading Prime.
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