Bryan Cox Auditions for Transformers

Posting because its "news" of sorts. For reason beyond my understanding, Bryan Cox or someone associated, issued a press release about him auditioning for Tranformers. Not getting a role, just auditioning. Considering the secrecy surrounding this film in regards to voice casting and the person's overall lack of roles (at least that I could find), the press release seems like either gutsy move or a stupid decision. I am leaning to the latter.